Strategies for Internationalizing the Business School: Educating for the Global Economy
- 1 December 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 11 (3) , 59-64
- https://doi.org/10.1177/027347538901100309
Abstract
The global dimension of business has grown greatly in importance and has become an important aspect of business education. Business school curricula must be modified to reflect this new dimension. This article presents and evaluates the various strategies to achieve this change and finds that the strategy most appropriate for a given school depends on its objectives and the nature and extent of its long term commitment to the internationalization process.Keywords
This publication has 4 references indexed in Scilit:
- The strategic challenge of the evolving global economyBusiness Horizons, 1987
- The Internationalization of the CurriculumJournal of International Business Studies, 1987
- International Business Education in the AACSB SchoolsJournal of International Business Studies, 1987
- The Education and Development of Managers for Future DecadesJournal of International Business Studies, 1982