The Financial Information Content of Perceived Quality
- 1 May 1994
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 31 (2) , 191
- https://doi.org/10.2307/3152193
Abstract
The authors investigate whether movement in a firm's stock price, that is, a measure of firm value, is associated with information contained in perceived qu...This publication has 0 references indexed in Scilit: