Integrating the personnel and marketing functions: The challenge of the 1990s

• 30 June 1992
• journal article
• Published by Elsevier in Business Horizons
• Vol. 35  (3) , 52-59
• https://doi.org/10.1016/0007-6813(92)90069-l

Abstract

Keywords

• MARKETING FUNCTIONS
• INTEGRATING THE PERSONNEL
• PERSONNEL AND MARKETING
• CHALLENGE OF THE 1990S