The Effects of Quality on Business Performance

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Abstract
The aim of this study is to show how measures of quality relate to measures of business performance. A general framework is presented to show how the business performance of an organization is affected by the level of quality it achieves in its products and services. To develop this framework, the study This development is based on two principles. First, quality can be defined in many ways, and each definition relates to business performance differently. Second, quality influences business performance through mediating factors such as reputation and satisfaction, which are subject to many other influences. The article is intended to guide future empirical research designs that investigate the effects of quality; and to assist managers in the selection of an appropriate definition of qualify, and the monitoring of its effects.

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