Implementation Requires a Relationship Marketing Paradigm
- 1 July 1998
- journal article
- editorial
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 26 (3) , 242-249
- https://doi.org/10.1177/0092070398263006
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Relationship marketing and imaginary organizations: a synthesisEuropean Journal of Marketing, 1996
- Relationship Marketing in Consumer Markets: Antecedents and ConsequencesJournal of the Academy of Marketing Science, 1995
- Quo Vadis, marketing? Toward a relationship marketing paradigmJournal of Marketing Management, 1994
- Marketing‐orientation Revisited: The Crucial Role of the Part‐time MarketerEuropean Journal of Marketing, 1991