New Product Failure Rates: A Reprise
- 1 July 1987
- journal article
- features
- Published by Taylor & Francis in Research Management
- Vol. 30 (4) , 20-24
- https://doi.org/10.1080/00345334.1987.11757047
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- HIGH‐TECH TEST MARKETING AT CAMPBELL SOUP COMPANYJournal of Consumer Marketing, 1986
- New product success in industrial firmsIndustrial Marketing Management, 1982
- New Product Failure Rates — Facts and FallaciesResearch Management, 1979