Relationship Marketing in the New Economy
- 1 January 2002
- journal article
- Published by Taylor & Francis in Journal of Relationship Marketing
- Vol. 1 (1) , 37-57
- https://doi.org/10.1300/j366v01n01_04
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Internal Marketing: Directions for ManagementPublished by Taylor & Francis ,2000
- Implementation Requires a Relationship Marketing ParadigmJournal of the Academy of Marketing Science, 1998
- Value‐driven relational marketing: From products to resources and competenciesJournal of Marketing Management, 1997
- Managing Customer Relationships for Profit: The Dynamics of Relationship QualityInternational Journal of Service Industry Management, 1994
- The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 1994