Making the right choices for the new consumer
- 1 May 1993
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 21 (5) , 20-22
- https://doi.org/10.1108/eb054434
Abstract
In the early 1980s, when the PC business first got started, I realized that the distribution system for computers was very inefficient. Computer stores charged a 25–30 percent mark‐up for a computer, yet most salespeople did not know much about computers.Keywords
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