Relationships among Measures of Retail Salesperson Performance

• 1 June 1993
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 21  (3) , 231-238
• https://doi.org/10.1177/0092070393213006

Abstract

Keywords

• SALESPERSON PERFORMANCE
• EFFICACY
• RETAIL SALESPERSON
• RETAILERS
• OUTCOME MEASURING
• MANAGERIAL EVALUATIONS
• JUDGMENTAL MEASURES
• SALES VOLUME