Developing an International Marketing Course for the Future
- 1 April 1984
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (1) , 14-19
- https://doi.org/10.1177/027347538400600104
Abstract
Surveys of business people reveal that instruction in international marketing is given a low priority for job candidates. This article presents an argument for making international marketing an advanced course, which would integrate and elaborate on many of the more quantitative functional areas of business.Keywords
This publication has 1 reference indexed in Scilit:
- Attitudes of Alumni and Corporations Toward International Business EducationJournal of International Business Studies, 1978