Effect of Worldmindedness among Professional Buyers upon Their Willingness to Buy Foreign Products
- 1 June 1982
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 50 (3) , 859-862
- https://doi.org/10.2466/pr0.1982.50.3.859
Abstract
The Worldmindedness scale (W-scale) developed by Sampson and Smith was administered to 376 professional buyers by mail questionnaire to determine the incidence of worldmindedness among them and its effect upon their willingness to buy foreign products. Willingness to buy was measured by a rating scale. Indications are that worldmindedness is normally distributed among those business executives and that variations in this value or attribute are related to their willingness to buy foreign products.This publication has 5 references indexed in Scilit:
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- II. Changes in World-Mindedness after a Cross-Cultural Sensitivity Group ExperienceThe Journal of Applied Behavioral Science, 1972
- A Comparison of Japanese and U. S. Attitudes toward Foreign ProductsJournal of Marketing, 1970
- A Comparison of Japanese and U.S. Attitudes toward Foreign ProductsJournal of Marketing, 1970
- A Scale to Measure World-Minded AttitudesThe Journal of Social Psychology, 1957