HIGH‐TECH TEST MARKETING AT CAMPBELL SOUP COMPANY
- 1 January 1986
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 3 (1) , 71-80
- https://doi.org/10.1108/eb008155
Abstract
Test marketing has a long history: the precursor of all of today's market research methodologies was undoubtedly trial and error. However, it remains an area of vital interest today. The promise and the performance of high‐tech test marketing can be shown from the perspective of the Campbell Soup Company.Keywords
This publication has 0 references indexed in Scilit: