A Comparison of Japanese and U.S. Attitudes toward Foreign Products
Open Access
- 1 January 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (1) , 68-74
- https://doi.org/10.1177/002224297003400115
Abstract
How are U.S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the “country product” image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of “made in …” products as perceived by both Japanese and U.S. businessmen.Keywords
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