Consumer discontent as an expression of dis satisfaction or alienation
- 31 December 1982
- journal article
- Published by Elsevier in European Management Journal
- Vol. 1 (2) , 27-37
- https://doi.org/10.1016/s0263-2373(82)80004-2
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- A Psychometric Development of a Test for Consumer Alienation from the MarketplaceJournal of Marketing Research, 1978
- Consumer dissatisfaction as a measure of market performanceZeitschrift für Verbraucherpolitik, 1977