Internationalizing Your Marketing Course: The Foreign Study Tour Alternative
- 1 August 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 14 (2) , 26-33
- https://doi.org/10.1177/027347539201400205
Abstract
Internationalizing the marketing principles course using a foreign study tour is discussed, and the advantages of the foreign study tour over more traditional internationalization methods are addressed. Multiple pedagogical techniques that can be used for an overseas class and variations for applying this concept to other marketing courses are examined.Keywords
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