Consumer dissatisfaction; scope and policy implications
- 31 August 1984
- journal article
- Published by Elsevier in European Management Journal
- Vol. 2 (2) , 48-56
- https://doi.org/10.1016/s0263-2373(84)80006-7
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Outside participation in advertising self-regulation: The case of the French Bureau de Vérification de la Publicité (BVP)Journal of Consumer Policy, 1984
- Outside participation in advertising self-regulation: The case of the advertising standards authority (U.K.)Journal of Consumer Policy, 1983
- Another look at consumer dissatisfaction as a measure of market performanceJournal of Consumer Policy, 1983
- Consumer discontent as an expression of dis satisfaction or alienationEuropean Management Journal, 1982