Seasonal Marketing and Timing New Product Introductions
Open Access
- 1 August 1998
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 35 (3) , 296
- https://doi.org/10.2307/3152029
Abstract
Virtually every product is seasonal; seasonality often dictates business strategy. In this article, the authors (1) show how to add known seasonal patterns to a...Keywords
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