The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product
Open Access
- 1 September 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (4) , 81-90
- https://doi.org/10.1177/002224298104500411
Abstract
This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U.S. The model is run with both constrained and unconstrained estimates of market potential.Keywords
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