Determining Consumer Satisfaction through Benefit Profiling
- 1 August 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (8) , 284-298
- https://doi.org/10.1108/eum0000000004961
Abstract
Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits.Keywords
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