Determining the optimal return on investment for an advertising campaign
- 20 December 1996
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 95 (3) , 511-521
- https://doi.org/10.1016/0377-2217(95)00319-3
Abstract
No abstract availableThis publication has 24 references indexed in Scilit:
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