Using Internet conversations to improve product quality: an exploratory study
- 1 November 1997
- journal article
- Published by Emerald Publishing in International Journal of Quality & Reliability Management
- Vol. 14 (8) , 849-865
- https://doi.org/10.1108/02656719710181385
Abstract
Reports the results of an exploratory study which examined the potential of using “conversational” information from the Internet to enhance product quality. Examines and sorts archived messages to evaluate potential for using them to supplement the quality function deployment (QFD) and quality improvement (QI) story processes.Keywords
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