Country-of-Origin Effects on Product Evaluations

• 1 March 1982
• journal article
• research article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 13  (1) , 89-100
• https://doi.org/10.1057/palgrave.jibs.8490539

Abstract

Keywords

• POOR
• EXPORTS
• BUYER
• MARKETING
• INFERENCES
• SOLD
• MANUFACTURED
• PRODUCT EVALUATIONS
• COUNTRIES
• PRODUCTS