International Marketing of Services
- 1 November 1983
- journal article
- research article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 3 (3) , 308-328
- https://doi.org/10.1080/02642068300000038
Abstract
This article is based on a chapter of a forthcoming book on ‘The Marketing of Services' to be published by Heinemann, Spring 1984. It examines the contribution to the UK's Balance of Payments made by ‘invisible exports', including services, and highlights the advantages and disadvantages that arise when marketing services, as opposed to products, overseas.Keywords
This publication has 1 reference indexed in Scilit:
- Invisible Barriers to Invisible TradePublished by Springer Nature ,1975