The Salience of Negative Information in Impression Formation Among Two Danish Samples
- 1 June 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Cross-Cultural Psychology
- Vol. 4 (2) , 193-206
- https://doi.org/10.1177/002202217300400204
Abstract
Two Danish samples were asked to rate an unknown other based on two descriptions, one containing praiseworthy and the other reproachable behaviors. With both samples, negative descriptions had a delayed disproportionate effect on the impression formed. The results for Danish subjects are similar to those found with Americans in spite of broad social and cultural differences which would seem to militate against this similarity.Keywords
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