Evaluating Polls With Poll Data

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Abstract
The Roper Organization conducted two surveys in 1985 on the public's attitudes toward polls. One was a 10-question interview and the other was a single question asking for reactions to letters both critical and laudatory of polls. Results of the two surveys, which were asked of national samples of adults, indicate that although there is skepticism among the public about polls, few people are entirely negative. However, the rise in the last 10 years in the percentage of those who are critical of polls suggests that there is cause for concern. The author makes suggestions for improving polling from the respondent's point of view.

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