The Farmers' Market Coupon Program for Low-Income Elders

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Abstract
The Massachusetts Farmers' Market Coupon Program provides coupons to low-income elders redeemable for fresh produce at farmers' markets. The program was conceived to create new direct marketing opportunities for small farmers, while at the same time introducing people at nutritional risk to farmers' markets. This article reports on the results of an evaluation of the program by participating elders and draws conclusions regarding program successes based on the data.

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