Repeat-Purchase Estimation and the Linear Learning Model
Open Access
- 1 August 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (3) , 304-306
- https://doi.org/10.1177/002224376800500310
Abstract
Using experimentally generated data and a method of estimating parameters developed by Massy, the linear learning model was tested as a predictor of brand repeat purchasing. The results differ from those reported earlier and indicate that the model may not be as useful as others have suggested.Keywords
This publication has 5 references indexed in Scilit:
- The Development of Brand Loyalty: An Experimental StudyJournal of Marketing Research, 1968
- Order and Homogeneity of Family Specific Brand-switching ProcessesJournal of Marketing Research, 1966
- Markov Chains Applied to MarketingJournal of Marketing Research, 1964
- Brand Choice as a Probability ProcessThe Journal of Business, 1962
- Stochastic models for learning.Published by American Psychological Association (APA) ,1955