An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand

• 1 September 1996
• journal article
• research article
• Published by Wiley in Applied Stochastic Models and Data Analysis
• Vol. 12  (3) , 165-178
• https://doi.org/10.1002/(sici)1099-0747(199609)12:3<165::aid-asm281>3.0.co;2-9

Abstract

Keywords

• BRAND CHOICE
• STOCHASTIC MODELS
• NEW PRODUCT TRIAL/REPEAT