Video Tapes as a Dimension of Instructional Technology: A Case Study
- 1 April 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 2 (1) , 64-72
- https://doi.org/10.1177/027347538000200111
Abstract
Today's marketing educators are faced with the task of improving teaching effectiveness and productivity with the challenge of broadening student exposure to real world marketing situations. This article demonstrates how video taping can be used to improve these dimensions. An additional dimension, outreach, which involves interacting among the marketing faculty and the local business community, can also be enhanced via video tapes.Keywords
This publication has 0 references indexed in Scilit: