Consumer Evaluations of Multiple Versus Single Price Change
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 441-450
- https://doi.org/10.1086/209360
Abstract
This article examines how consumer evaluations of multiple price changes differ from the evaluation of a single price change of an equal amount. ConsKeywords
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