The Consumer Economics of Unit Pricing
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 277-285
- https://doi.org/10.1177/002224377301000308
Abstract
The introduction of unit pricing in food stores makes it easier for shoppers to choose cheaper items. Low-income shoppers, however, do not appear to make significant use of unit pricing in contrast to the middle-income and high-income shoppers who do. The explanation could lie in their lower ability to understand the unit price labeling system making it difficult to capture the benefits of its use.Keywords
This publication has 5 references indexed in Scilit:
- Price and Non-Price CompetitionJournal of Political Economy, 1968
- Consumer confusion in the selection of supermarket products.Journal of Applied Psychology, 1966
- A Theory of the Allocation of TimeThe Economic Journal, 1965
- Advertising and CompetitionJournal of Political Economy, 1964
- Information in the Labor MarketJournal of Political Economy, 1962