Variety seeking, market partitioning and segmentation
- 31 December 1985
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 2 (2) , 117-127
- https://doi.org/10.1016/0167-8116(85)90028-x
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
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- Variety Seeking Through Brand SwitchingMarketing Science, 1984
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- A Parsimonious Description of the Hendry SystemManagement Science, 1977
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