ON THE MEASUREMENT OF COMPETITIVE STRATEGY: EVIDENCE FROM A LARGE MULTIPRODUCT U.S. FIRM.
- 1 December 1993
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 36 (6) , 1652-1669
- https://doi.org/10.2307/256825
Abstract
Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-level strategies. Also, contrary to previous research, no evidence of the use of combined cost-leadership and differentiation strategies was found at the product level.Keywords
This publication has 0 references indexed in Scilit: