Product type and the relative influence of buyers in commercial construction
- 30 June 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (3) , 213-220
- https://doi.org/10.1016/0019-8501(79)90005-1
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972