Price Forecasting and Strategic Planning: The Case of Petrochemicals
Open Access
- 1 February 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (1) , 19-29
- https://doi.org/10.1177/002224377501200104
Abstract
Consistent declines in “value added” by manufacturers of petrochemicals (for which price is used as a proxy) is caused by the competitive factors of number of manufacturers and product standardization and the technological factors of production experience and static scale. These relationships imply strategic options available in the pricing of petrochemicals.Keywords
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