Shoppers' Movements outside Their Local Retail Area
- 1 October 1968
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 32 (4) , 45
- https://doi.org/10.2307/1249337
Abstract
What types of shoppers are most loyal to their local retail area? What types are most likely to travel long distances in order to shop in other areas? What do t...This publication has 0 references indexed in Scilit: