Pricing as creative marketing
- 1 July 1983
- journal article
- Published by Elsevier in Business Horizons
- Vol. 26 (4) , 14-19
- https://doi.org/10.1016/0007-6813(83)90003-4
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Value-based strategies for industrial productsBusiness Horizons, 1981
- How Important Is Pricing in Competitive Strategy?Journal of Marketing, 1964