Loyalty of hospital patients: A vital marketing objective
- 1 January 1987
- journal article
- Published by Wolters Kluwer Health in Health Care Management Review
- Vol. 12 (2) , 23-30
- https://doi.org/10.1097/00004010-198701220-00004
Abstract
Hospitals must strive for patient loyalty as a top priority objective in their marketing strategies. Loyal patients are sources of repeat business, potential users of new services, and positive spokespersons in word-of-mouth advertising.Keywords
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