Reported Cognitive Dissonance and Anxiety: Some Additional Findings
Open Access
- 1 July 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 36 (3) , 63-66
- https://doi.org/10.1177/002224297203600312
Abstract
The author questions recent research suggesting that direct measures of cognitive dissonance actually measure chronic anxiety. He proposes that the tendency to experience dissonance may be a personality variable that is a specific form of chronic anxiety.Keywords
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