The use of focus groups in health research.

  • 1 January 1988
    • journal article
    • Vol. 1, 81-90
Abstract
Focus groups--informal sessions in which participants are asked to discuss their thoughts on a specific topic or product--are being used with increased frequency in health research. The following paper examines the uses, advantages, and limitations of this qualitative research technique. Also provided is a discussion of the elements comprising a focus group session including the function of the moderator and the role of participants. In addition, guidelines for analyzing focus group data are presented. The paper concludes with a detailed description of the application of focus group research to a health promotion campaign.

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