The critic and the computer: A multiple technique analysis of the ABC evening news
- 1 March 1979
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 46 (1) , 27-39
- https://doi.org/10.1080/03637757909375988
Abstract
Two analytic techniques, Fantasy Theme Analysis and TOGETHER, a computer‐assisted technique, were applied to ten hours of the ABC Evening News coverage of the Nixon‐McGovern campaign. Results are reported separately for the two analyses, then examined for overlap and discrepancy.Keywords
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