Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach
- 1 September 1981
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (2) , 144-153
- https://doi.org/10.1086/208850
Abstract
Age differences in children's responses to television advertising are examined from an information-processing perspective. Evidence is reviewed thatKeywords
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