Breakpoints: How Managers Exploit Radical Business Change

• 1 October 1993
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 57  (4) , 152
• https://doi.org/10.2307/1252229

Abstract

Keywords

• BREAKPOINTS
• BUSINESS CHANGE
• MANAGERS EXPLOIT
• RADICAL BUSINESS
• EXPLOIT RADICAL