Seven Models of Framing: Implications for Public Relations
- 1 July 1999
- journal article
- Published by Taylor & Francis in Journal of Public Relations Research
- Vol. 11 (3) , 205-242
- https://doi.org/10.1207/s1532754xjprr1103_02
Abstract
Framing is a potentially useful paradigm for examining the strategic creation of public relations messages and audience responses. Based on a literature review across disciplines, this article identifies 7 distinct types of framing applicable to public relations. These involve the framing of situations, attributes, choices, actions, issues, responsibility, and news. Potential applications for public relations practice and research are discussed.Keywords
This publication has 171 references indexed in Scilit:
- All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing EffectsOrganizational Behavior and Human Decision Processes, 1998
- The Committee Charge, Framing Interpersonal Agreement, and Consensus Models of Group Quantitative JudgmentOrganizational Behavior and Human Decision Processes, 1997
- Is It Mine or Is It Ours? Framing Property Rights and Decision Making in Social DilemmasOrganizational Behavior and Human Decision Processes, 1997
- Framing Effects: Dynamics and Task DomainsOrganizational Behavior and Human Decision Processes, 1996
- Is There Something More Important behind Framing?Organizational Behavior and Human Decision Processes, 1995
- Reasons for Framing EffectsOrganizational Behavior and Human Decision Processes, 1993
- Effects of framing on auditor decisionsOrganizational Behavior and Human Decision Processes, 1991
- The international patient education council: A step forward for patient education research and practicePatient Education and Counseling, 1989
- Framing effects in decisions with completely and incompletely described alternativesOrganizational Behavior and Human Decision Processes, 1986
- On the Elicitation of Preferences for Alternative TherapiesNew England Journal of Medicine, 1982