Personality-Impression Formation as a Function of Visual Cues and Set

Abstract
In 2-person simulated employment interviews, blindfolded interviewers ( N = 119) perceived interviewees in general in the same ways as did seeing interviewers ( N = 256). In accord with Asch's hypothesis on the centrality of the cold-warm construct, the effect of the advance set warm is to enhance the frequency with which interviewers select warm-related words as descriptive of interviewees; the effect of the advance set cold is to lower that frequency.