Personality-Impression Formation as a Function of Visual Cues and Set
- 1 October 1970
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 31 (2) , 427-430
- https://doi.org/10.2466/pms.1970.31.2.427
Abstract
In 2-person simulated employment interviews, blindfolded interviewers ( N = 119) perceived interviewees in general in the same ways as did seeing interviewers ( N = 256). In accord with Asch's hypothesis on the centrality of the cold-warm construct, the effect of the advance set warm is to enhance the frequency with which interviewers select warm-related words as descriptive of interviewees; the effect of the advance set cold is to lower that frequency.Keywords
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