Hypnotic susceptibility related to an independent measure of compliance—Alumni annual giving: A brief communication

Abstract
An attempt was made to relate hypnotic susceptibility to an objective measure of compliance in a real-life setting. Hypnotic susceptibility scores for 235 college graduates, who graduated between the years 1971–1979, were compared to their records for alumni annual giving. Those who had made at least 1 contribution to the college since graduation were significantly higher in hypnotic susceptibility than those who had made no contribution. The results suggest that willingness to respond to a persuasive appeal may be related to a person's susceptibility to hypnosis.

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