Abstract
Two complementary mathematical models for attitude formation are considered: Starting from the model of Weidlich and Haag (1983), which assumes indirect interactions that are mediated by a mean field, a new model is proposed, which is characterized by direct pair interactions. Three types of pair interactions leading to attitude changes can be found: First, changes by some kind of avoidance behavior. Second, changes by a readiness for compromises. Third, changes by persuasion. Different types of behavior are distinguished by introducing several subpopulations. Representative solutions of the model are illustrated by computational results.
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