Modelling organizational buying as a sequence of decisions
- 30 April 1983
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 12 (2) , 75-81
- https://doi.org/10.1016/0019-8501(83)90015-9
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- New Product Adoption in Industrial Markets: A Framework for AnalysisJournal of Marketing, 1969
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965