Mail Questionnaires and the Personalized Letter of Transmittal

• 1 January 1952
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 16  (3) , 331
• https://doi.org/10.2307/1247547

Abstract

Keywords

• MAIL QUESTIONNAIRES
• PERSONALIZED LETTER OF TRANSMITTAL
• QUESTIONNAIRES AND THE PERSONALIZED LETTER