Narratives of Individual and Organizational Identities
- 1 January 1994
- journal article
- research article
- Published by Oxford University Press (OUP) in Annals of the International Communication Association
- Vol. 17 (1) , 193-221
- https://doi.org/10.1080/23808985.1994.11678884
Abstract
This essay reports on a series of empirical studies conducted in public sector organizations in Sweden between 1985 and 1990. The analysis for these studies employs a framework that combines institutional theory with a narrative approach. “Identity” is considered, along with the “market” and the “state,” as a modern institution. The analysis of the ways in which a modern identity is constructed supports the claim that identity has a narrative character. This perspective is then applied to interpretation of developments in public sector organizations, whose identity has been challenged and is currently reformulated.Keywords
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